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The race that begins Saturday features an entry from NASCAR and Ford is the reigning Cup Series champion with Joey Logano and Team Penske.

“Second is the first loser.”įarley, an avid amateur racer himself, did not travel to Le Mans for the announcement. We just want to be better than them, that’s all,” Farley said. “We’re going in the exact same direction. He said he’s kept a close eye on how Porsche and Aston Martin have built their motorsports businesses and said Ford will be better.

“But for customer cars, getting the graphics right, designing race cars that win at all different levels, and then designing a racing brand for Ford Performance that gets rebranded and elevated is super important.” “We’re in the first inning of a nine inning game, and going to Le Mans is really important,” Farley said. He lauded the work of Lee, who is considered the top helmet designer among race car drivers.

“We’re going to build a global motorsports business off road and on road,” Farley told the AP, adding that the design of the Mustang is “unapologetically American.” He believes Ford’s new direction will help the company sell street cars, race cars, boost interest in driving schools, and create a merchandise line that convinces consumers that a stalwart of American automakers is a hip, cool brand. The new mark will be used across car liveries, merchandise and apparel, display assets, parts and accessories and in advertising.įarley cited Porsche as an automaker that has successfully figured out how to sell cars to consumers and race cars in various series around the world while creating a culture of brand enthusiasts. The traditional blue oval with Ford Performance in white lettering underneath will now be branded simply FP. The team scored the class win at Le Mans in 2016 in a targeted performance aimed to celebrate the 50th anniversary of Ford snapping Ferrari’s six-year winning streak.įord on Friday displayed a Mustang with a Lee-designed livery that showcased the cleaner, simplified look that will soon be featured on all its racing vehicles. Ford last competed in sports car racing in 2019 as part of a three-year program with Chip Ganassi Racing.